Forging effective client-agency collaborations
Updated: Mar 24, 2019
It is a very simply yet crucial task to begin your new relationship with a hired Digital Marketing Agency. Let's read further...
The Company-Agency Relationship requires an emotional investment from the agency. If the agency isn't invested on an emotional level and into the spirit of the Company's Culture, it can not produce long term results and the happiness and trust in the company from its community that the company deserves.
"The status of this relationship can mean the difference between good marketing campaigns and great ones. This relationship is complex and is held together by honesty, respect, trust and understanding. Similar to a personal relationship, the client-agency relationship is a two-way street."
As a Company Decision Maker you want to get the feeling that the agency you are interviewing truly cares for your business and it's customers.
Clarity is Key.
Clarity and Simplicity are key to getting what both the company and the marketing agency want, RESULTS. Being clear with questions each may have for each other is imperative. Knowing a clear plan of action is important for the company to understand what they are investing in. And the company quickly providing what is asked of the agency, such as content like photo and video, is extremely helpful to getting the proper steps in motion to getting your business off the ground and into the digital world so the professionals can get your company noticed and then to become the top competitor.
A Clear, Simple, and Effective relationship between a Company and it's Digital Marketing Agency is no doubt a factor in end game success.