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Best practices for building a content strategy

Updated: Mar 24, 2019

Does your content portray the end result desired?

Is your seen on a consistent basis to build trust and awareness? Let's dig deeper...

Is your content clear and vivid or is it raw and behind the scenes? Does your content need to be personal or more broad? What demographic is your content speaking to? Does your company attract multiple demographics? How does your content speak to your audience?

Content marketing is the gap between what brands produce and what consumers actually want.

Content Strategy can be the difference from not paying attention to the data on the results, engagement and conversion, and continuing to post content without strategy; to paying close attention to those results and using strategies like A/B or A/A & B/B testing to see which content (photo or video, who or what is in the media) is yielding highest results, i.e. likes, comments, shares and purchases.)

Create Relevant Content

Writing good copy and designing good content is a great way to position yourself as an authority in your field and captivate your readers’/viewers' attention. Do you want to improve your site’s SEO ranking? Consider topics that focus on relevant keywords and relate back to your website or business. You can also add hashtags (#vacation #dream #summer) throughout your posts to reach more people, and help visitors search for relevant content.

Content gives your company a voice and a stage, so let your business’ personality shine through. Choose a great image to feature in your post or add a video for extra engagement. Are you ready to get started?

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